Content briefs

Content briefs capture source-backed context from Slack channels, threads, and manual notes. New draft work starts with requirements, platforms, and evidence attached instead of a blank form.

What it includes

• Title, notes, requirements, suggested platforms, and format hints
• Source links back to Slack messages or threads when capture started from Slack
• Generate draft from brief when you are ready to move into Create
• Edit, refresh, save to ideas, and pin versions for knowledge reuse

Briefs are brand-scoped. Multi-brand workspaces pick the active brand before capture when prompted.

How to use it

• Open the Create work center and start a new idea or brief form (shown as New Idea in Slack).
• Paste Slack message links or copied message text through DM intake or a create path.
• Use channel and thread capture buttons when your workspace exposes brief creation from Slack context.
• Paste links or notes in a DM to the bot when intake can turn them into structured context.

Admins, creators, and approvers can use this feature from the Create work center. Surfaces include App Home messages, channel posts, and create modals.

After you capture context, review the brief fields before you generate a draft. Refresh the brief when the source Slack thread changes so requirements stay current. Pin a brief version to the knowledge base when you want reuse across future drafts.

Details

Plan access: Included on Starter, Team, and Scale. Not on Free. See Plan comparison.

Lifecycle: This capability is in beta and may change.

Scope: Briefs belong to one brand at a time. If your org has multiple brands, confirm the active brand before you capture from Slack or DM intake.

Related workflows

• Save Slack messages as social content
• Capture and use ideas
• DM the bot when the idea is still raw
• Usage limits