Pick pillars and topics during setup

Goal

Pick content pillars and topics during setup so planning, generation, and review share the same vocabulary for the active brand.

When to use this

Use this workflow when:

• You want reusable themes after saving the first Post.
• You reviewed brand direction and want to organize later Posts.
• You want a starting taxonomy without building every pillar and topic from scratch in Settings.

Pillars group your content strategy. Topics sit under pillars and appear in create and plan selectors after you save them.

Before you begin

A brand must exist and you must be working on the active brand. Confirm the correct brand is selected in the switcher before you open the pillars modal.

Free plans include up to three pillars; higher plans allow more. See Plans for limits. If you are near the limit, pick fewer suggested pillars or add custom names carefully so submit does not hit a cap.

Steps

Open the pillars step

1. Open Settings from App Home.
2. Open Content pillars for the active brand.

The Content pillars modal lists suggested themes and an optional custom pillar field. Suggested themes come from brand kit review when scanning ran; you can accept, adjust, or ignore them.

Select and add pillars

1. Select any pillars that fit the brand from the multi-select list.
2. Optionally enter custom pillars one per line or comma-separated in Add a custom pillar.
3. Submit to save pillars for the brand.

Onboarding merges selected and custom pillars and skips duplicate names. You do not need to pick every suggestion. Start with the themes that match how you already talk about the brand.

Use durable strategy labels rather than campaign slogans or temporary promotions. A small, recognizable set is easier for creators and reviewers to apply consistently. Add detail as topics when the distinction helps planning or reporting but does not deserve a top-level pillar.

Add or edit topics later

You can expand taxonomy after onboarding without changing published posts.

From Settings, open Pillars or Manage topics:

• Add pillar creates a new pillar row.
• Add topic attaches a topic under a pillar.
• Overflow actions on Manage topics support edit and archive.

Add pillar in Settings prevents duplicate pillar names and shows a limit or upgrade message when the brand is at its pillar limit. Onboarding submit uses the same merge and de-duplication rules as settings flows.

Confirm it worked

After pillars save:

• Plan and create flows show your pillars in selectors.
• A draft Post can be assigned to one of the saved pillars.
• The active brand remains unchanged when you return to App Home.

Open a create or plan surface and confirm your pillar names appear in the list. Add topics later from Manage topics if you only saved pillars during onboarding.

For a practical validation, create or open a draft Post, choose one of the new pillars, save, and reopen it. The pillar should remain attached to that Post. You do not need to schedule or publish the draft.

Troubleshooting

Submit fails validation

Fix the highlighted fields on the modal and resubmit. Empty custom lines and duplicate names are the most common issues. Remove extra commas or blank lines in Add a custom pillar.

You skipped pillars during setup

Open Pillars or Content pillars from Settings. Quick Start does not require pillars.

Duplicate pillar name error

Onboarding and Add pillar both reject duplicates. Pick a different name or remove the duplicate from your custom list before submit.

Limit or upgrade message when adding pillars

The brand reached its pillar limit for the plan. See Plans for limits, or archive unused pillars from Manage topics before you add new ones.

Pillars saved but topics are missing

Topics are optional during onboarding. Open Manage topics from Settings, choose a pillar, and use Add topic to build out detail when you are ready.

Selectors still show old pillar names

Switch away from App Home and back, or open create from /social-create after you save. Selectors read the active brand taxonomy after the home tab refreshes.

A suggested pillar does not fit

Leave it unselected. Suggestions are editable starting points, not required classifications. Add a custom pillar only when the team expects to reuse it across several Posts.

Related docs

• Set up pillars and topics
• Set up your first brand
• Slash commands