Set up your first brand

Goal

Create the first brand so App Home, approvals, calendars, and platform connections all share the same brand context. A brand is the content scope inside your organization: one social identity with its own timezone, taxonomy, accounts, and approval routing.

Before you begin

• Install Slash Social in Slack.
• Open Slash Social App Home from the Slack app list.
• Decide which client, line of business, or social identity this brand represents. Use one brand per identity that needs separate calendars and approvals.

If your organization will run more than one brand, read Organizations, workspaces, and brands so you understand how brands relate to workspaces and billing. Plan limits for additional brands are described in Plan comparison.

Steps

1. Open Slash Social App Home. If this is your first visit, start the setup flow from the onboarding area on App Home.
2. Choose Add brand when prompted, or open the Add Brand modal from setup. Slash Social checks that you have permission to add a brand and that your organization is within its brand limit before the modal opens.
3. Enter the brand name. This is the label your team sees in App Home, brand switchers, and review messages.
4. Set the brand timezone. Scheduling, cadence windows, and local-time displays use this value. Pick the timezone where the brand’s audience or publishing team works.
5. Confirm the primary workspace context for this brand. Content, settings, and approvals stay scoped to the active brand you select.
6. Submit the form. Slash Social creates the brand, sets it as your active brand, and opens Brand Basics so you can finish core settings on the standalone checklist path.
7. Before you connect accounts, add pillars, or choose approval channels, confirm the active brand shown in App Home matches the brand you just created. Switch brands from App Home if you have more than one.

Use one brand per client, line of business, or social identity that needs its own calendar, taxonomy, and approval routing. Teams that manage separate clients in one Slack workspace add a brand per client so drafts and schedules never mix.

If you hit a brand limit, Slash Social shows an upsell modal instead of the Add Brand form. Resolve the limit or adjust your plan before you try again.

Confirm it worked

• App Home shows the new brand name as the active brand.
• The onboarding checklist or Brand Basics modal opens after a successful create.
• Subsequent setup steps (accounts, pillars, cadence) reference the same brand without asking you to recreate it.

If something goes wrong

Add brand does not open a modal

Confirm you have admin access for the workspace and that onboarding has started at least once. If your organization is at its brand limit, complete or remove an unused brand, or review options in Plan comparison.

The form rejects your brand name

Brand name is required. Enter a non-empty name and submit again. Slash Social re-checks brand limits on submit, so a limit change between open and submit can also block creation.

The wrong brand stays active

Use the brand selector on App Home to switch to the brand you intend to configure. Accounts, pillars, and approval channels you add while another brand is active attach to that other brand.

You need to change brand basics after creation

Open Brand Basics from the onboarding checklist or resume setup from App Home. You can update name, timezone, and related settings without recreating the brand.

Channel validation fails when you add a Slack channel later

Some brand settings reference Slack channels the app must access. Invite Slash Social to private channels before you select them in brand or approval settings.

Next step

Set up pillars and topics so planning and generation share a vocabulary, then connect social accounts for the active brand.