Connect your first social accounts

Goal

Connect at least one social account to your active brand so drafts, schedules, publishing checks, and previews use real platform targets. When you finish, account health in Settings shows the connection is ready before you schedule important posts.

Before you begin

Complete these setup steps first:

• Slash Social is installed in your Slack workspace
• You have created a brand
• You know which brand should own the social profile

Confirm the active brand in App Home or Settings before you connect anything. Accounts attach to the brand that is active when you start the connection flow. If you connect under the wrong brand, you can change the account brand later from account management in Settings.

Gather login credentials for the platform you want to add. You will complete sign-in in your browser outside Slack.

Self-serve plans support nine platforms: Instagram, TikTok, X, Facebook Pages, LinkedIn, YouTube, Threads, Pinterest, and Bluesky. The Free plan does not include X. See Platform support for plan-specific details.

Steps

1. Open account management using either path:
   • Type /social, choose Settings, then open account or connect options from the Settings hub
   • From App Home setup, choose Connect accounts
2. Confirm the active brand shown in the modal matches the account you want to add.
3. Select the platform you are connecting.
4. Complete the platform sign-in and permission screen in your browser. Grant the permissions Slash Social requests so publishing and health checks can run.
5. Return to Slack. The account management modal should list the new connection under the correct brand.
6. Open account health or account details for the new profile. Account health and reconnect actions live in Settings before publishing uses the profile.
7. If you manage multiple profiles, repeat for each platform and brand you need.

Slash Social runs permission and limit checks when you open connect flows. If your org is at a profile limit, Slack shows an upgrade or quota message instead of starting OAuth.

Confirm it worked

The connected account appears under the correct brand in account management. Health status should show the profile is ready for publishing workflows.

Before you schedule customer-facing posts:

• Open account health and confirm there are no reconnect warnings
• Confirm the handle or page name matches the profile you intended
• Switch to another brand (if you use more than one) and confirm other brands only show their own accounts

Next step: Create your first post to confirm platform targeting and previews work end to end.

If something goes wrong

Connect accounts does not open or shows a permission error

Confirm you have admin or account-management access for the org and brand. Try opening Settings from App Home instead of the channel command. Refresh App Home and retry.

Browser OAuth fails or returns an error page

Complete the flow in the same browser profile where you are logged into the platform. For Facebook Pages or Instagram, confirm you are signing in with an account that administers the page. Retry Reconnect from account health if the profile appears but shows a warning.

Account appears under the wrong brand

Open account management, select the account, and use the change-brand action to move it to the correct brand. Confirm the active brand before you connect additional profiles.

Health shows expired or disconnected

Follow Account connection expired to refresh tokens. Do not schedule posts until health shows the account is ready.

Platform not listed or blocked by plan

Check Platform support. On Free, X is not available. Other limits may require a plan change; see Choose a plan and understand limits if Slack shows a quota message.