Create per-account posts

Goal

Create one draft per selected social account from a single Create submission. You compose once in per-account mode, and Slash Social splits the work into separate items so each account can keep its own caption override, format fallback, and media assignment.

When to use this

Use per-account mode when you selected more than one connected account in Create and need different copy or media per platform instead of one shared post across all targets.

Typical cases:

• Instagram needs a shorter caption while LinkedIn keeps the long version
• One account posts a reel format while another uses a static image
• You want separate drafts per account so approvals and scheduling stay independent

If you only need one post shared across accounts, keep per-account mode off and submit a single combined item. See Create and schedule a post for the standard flow.

Before you begin

Confirm these items:

• Multiple connected accounts are available for your active brand in Create
• Per-account (per-platform) customization is enabled in the Create modal
• Caption, format, and media fields are filled for shared defaults or per-account overrides as needed
• Accounts meet media and validation rules for their platforms before you submit

Open Create with /social-create or from the Create work center in App Home.

Steps

1. Set up per-account mode in Create

1. Open /social-create or start a draft from the Create work center.
2. Select more than one account in the account picker.
3. Enable per-account customization when the modal offers it. Multi-post creation runs only when per-platform mode is on and multiple accounts are selected.
4. Fill shared fields first, then open per-account sections for caption overrides, format choices, and media assignments where platforms differ.

2. Review the per-account matrix

Before you submit, scan each account row:

• Caption: Shared caption applies unless you set a per-account override
• Format: Platform format fallback resolves per account when formats differ
• Media: Assign media per account when platforms need different assets

Fix validation issues in Create. The multi-post branch checks view state before it creates any per-account items.

3. Submit the Create modal

1. Submit the Create modal when fields are complete.
2. A Submitting content status modal appears while work runs in the background.
3. Wait for the status modal to update. Do not close Slack mid-submit if you expect a confirmation screen.

4. Confirm results

When creation finishes:

1. The Posts created completion modal opens and lists how many posts were created.
2. Review the count against the number of accounts you selected.
3. Submit or close the confirmation modal to return to your previous view.

Each successful account gets its own draft. It can appear as draft saved, queued, or pending approval depending on what you chose in Create.

5. If creation fails

When submit fails validation or a per-account create errors:

1. A Create failed modal opens with the failure context.
2. Fix account, media, or limit issues shown in the modal.
3. Return to Create, adjust fields, and submit again.

If background work does not finish, open Failed Jobs from the Create work center and retry or inspect the failed job there.

Success criteria

You finished this workflow when:

• The Posts created modal reports the expected number of new posts
• Each selected account has its own draft visible in Posts or Create
• Per-account caption overrides and media assignments match what you entered before submit
• No account is missing a draft unless you removed it from the selection before submit

Troubleshooting

Related docs

• Create and schedule a post
• Retry a failed generation