concept · explanation

Media, assets, and the content library

Understand how media, assets, and the content library works in Slash Social.

Overview

Teams reuse files, brand kits, and proven posts instead of uploading from scratch every time. Slash Social separates assets (raw brand files) from the content library (saved post snapshots). Both connect to Create modals, Settings uploads, and intake paths such as bot DMs and Canva imports.

How it works

Asset library vs. content library

Slash Social keeps two reuse layers:

  • The asset library stores images, video, fonts, logos, and other brand files. You browse, tag, rename, and attach assets from Create and from Settings brand uploads. Open Assets from App Home or the Command Palette to browse files, filter by type or tags, and paginate through results. Asset collections group files for campaigns or channels.
  • The content library stores saved post snapshots for evergreen, seasonal, or template reuse. Library posts support variants for other accounts and archive or restore without deleting underlying post history.

Assets answer which file to attach. The content library answers which finished post to schedule again.

Use the asset library when you are still assembling a post: choosing a logo, attaching a campaign image, replacing a reel file, or finding a tagged creative file. Use the content library when the post is already proven or approved enough to reuse: evergreen announcements, seasonal reminders, recurring campaign templates, or account-specific variants that should keep their copy and target context.

Media in create flows

Create modals enforce format rules per platform. Reels and carousels require compatible media before preview or submit. The asset picker in Create shares the same underlying files as the asset browser, with filters for type, tags, and collections.

When you manage media inside Create, validation errors stay in the modal if required media is missing. Canva design imports bring approved creative into the post workflow on Free, Starter, Team, and Scale plans.

Bot DMs and message intake can feed raw material into Create or brief flows before you attach library assets.

From the asset browser you can rename files, edit tags, add assets to collections, and attach them directly to a draft through the row menu or asset picker.

Plans and limits

The content library requires Starter or above. Free plans can still attach uploads per create flow but cannot save to the content library.

Content briefs are not available on Free. They are included on Starter, Team, and Scale.

Canva design imports are included on Free, Starter, Team, and Scale plans.

Asset storage and upload limits follow your organization plan. Check plan limits if uploads or library saves are blocked.

Why it matters

Reusing assets and library posts keeps brand visuals consistent and cuts repeat upload work. Tagging and collections make large libraries searchable when multiple creators share one brand.

Format validation in Create prevents scheduling posts that platforms will reject for missing or incompatible media. Fixing media in the modal is faster than recovering from a publishing failure later.

Separating assets from library posts also clarifies permissions: files are building blocks; library entries are ready-to-schedule content with copy and target context preserved.