Playbook

A weekly planning ritual for social teams

Use this ritual when the team needs a planning meeting that produces assigned work, not a long status conversation. The agenda fits teams that plan in Slack and publish across several accounts or brands.

Prepare the board before the meeting.

Give the team a current view of the next seven days before the meeting starts. Pull scheduled placements, drafts waiting on review, open ideas, publishing blockers, and inbox items that may need a response or follow-up post.

This preparation keeps the meeting focused on choices. The team can see what already exists, what is blocked, and where the week needs stronger coverage.

  • Scheduled placements by platform
  • Drafts waiting on approval
  • Open calendar slots
  • Inbox items that need follow-up
  • Publishing or account connection blockers

Begin with coverage.

Look at the week by brand, platform, campaign, pillar, and timezone. Mark empty slots, overloaded days, missing platform coverage, and content that depends on an approval deadline.

Coverage tells the team where attention belongs. A launch week may need more proof posts and support replies. A quiet week may need evergreen posts, founder updates, or community prompts.

  • Empty days
  • Overloaded days
  • Campaign gaps
  • Pillar gaps
  • Review bottlenecks

Pull intake from Slack.

Review saved messages, bot DMs, links, campaign notes, customer comments, and threads the team marked during the week. Slack is where many usable ideas appear, so planning should start from that source material.

Turn each useful input into one of three outcomes: draft it, park it in the content library, or close it with a reason. An idea that sits in the channel with no owner will disappear by the next planning cycle.

  • Customer proof
  • Product updates
  • Launch notes
  • Support themes
  • Founder commentary
  • Competitive observations

Commit each accepted idea to a next action.

For each accepted idea, assign an owner, platform target, campaign or pillar, and review deadline. If the team cannot name those details, keep the idea in the library until it has enough shape to become work.

Use the meeting to make ownership visible. A planned post should leave the room with one person responsible for the next step and one date when the draft needs a decision.

  • Draft owner
  • Platform target
  • Campaign or pillar
  • Approval route
  • Review deadline

Finish with risks and owners.

End by checking account health, publishing blockers, aging inbox items, and posts waiting on approval. The meeting should reduce the number of blocked items before the team leaves.

Give each risk an owner. A blocked account connection needs one person to reconnect it. A delayed approval needs one person to chase the decision. A late inbox thread needs one person to answer or escalate it.

Compare engagement using the same denominator

The engagement-rate calculator shows the formula using reach, impressions or followers. Use counts from the same period and scope. Different denominators produce different rates; the result is not a universal quality score.

Operational template

30-minute weekly agenda

Run this agenda with the people who can make decisions.

0–5 min: Review posts due this week
5–10 min: Resolve approval blockers
10–15 min: Check failed or disconnected work
15–22 min: Review replies and audience signals
22–27 min: Choose next experiments
27–30 min: Assign owners and deadlines

Decisions:
• ______
Owners:
• ______
Risks:
• ______

Keep working

Social media content planning

Explore the complete planning toolkit →

Guide

How to create a social media content calendar

Build a practical social content calendar with account-specific variants, owners, review dates, and a worked weekly example.

Read the guide →
Guide

How to choose social media content pillars

Choose useful content pillars from audience questions, map them to examples, and adjust the mix without chasing arbitrary ratios.

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Guide

Social media publishing preflight checklist

Check approved versions, destination accounts, links, assets, timing, and ownership before publishing social content.

Read the guide →
Guide

How to plan campaign deadlines across social platforms

Work backward from campaign launch to coordinate copy, assets, review, account variants, and publication decisions.

Read the guide →
Free tool

Social media image cropper

Crop one image for nine social platforms with format pickers, visible guides, and JPG, PNG, or ZIP downloads.

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Social media carousel maker

Turn your own words and photos into a carousel. Edit slides, choose a style, and download images or a PDF.

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Before-and-after image maker

Compare two photos side by side or in a split image. Frame each independently, choose formats for nine platforms, and download PNG or JPG.

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Social media timeline planner

Work backward from a campaign launch with editable milestones, working-day deadlines, owners and two timezones. Download a calendar, printable PDF and editable plan.

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UTM campaign link builder

Build consistent campaign URLs while preserving existing destination parameters and fragments.

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Ready when your team is

Put this operating pattern into Slack.

Start with one brand, one workspace, and the workflows your team already repeats every week.

Public site guide

Ask Slash Social

Answers come from Slash Social’s public site.

Ask about product fit, features, platforms, pricing, or how Slash Social works.

Use public questions only. Don’t share workspace content, credentials, or personal data.