Start each approval request with the same fields.
A useful Slack approval request gives the reviewer enough context to decide without opening a separate spreadsheet. Include the brand, draft owner, target platform, account, publish window, media state, and campaign or pillar.
Keep the request compact. The reviewer should see the draft, the risk, and the decision requested before the thread turns into feedback.
- Brand and account
- Draft owner
- Target platform
- Publish window
- Media state
- Requested decision
Use four decision buttons.
Give reviewers a small action set: approve, request changes, hold, or reject. Teams can still comment in the thread, but the status should come from a structured action.
A structured action keeps the work queue clean. Creators know who decided, what they decided, and who owns the next step.
- Approve: ready for scheduling or publish
- Request changes: creator needs to revise
- Hold: pause for timing, context, or legal review
- Reject: stop the item with a reason
Attach a reason when the draft needs work.
A change request should name the problem. Use reason labels for tone, claim support, missing asset, wrong platform, timing conflict, or client context.
Reason labels help the social lead spot patterns. If reviewers keep selecting tone, the brand guide needs sharper examples. If timing conflicts appear often, the planning meeting needs an earlier approval check.
Keep the decision history with the item.
The final record should show the reviewer, decision, timestamp, reason, and next owner. Store that record with the social item so the team can answer questions after the post ships.
Slash Social turns this template into a Slack workflow: the approval action updates the item, preserves the history, and gives the next owner a clear status.
- Reviewer
- Decision
- Timestamp
- Reason
- Next owner
Copy this Slack approval request.
Brand: [brand]. Platform target: [platform/account]. Draft owner: [name]. Publish window: [date/time]. Campaign or pillar: [context]. Media state: [ready/needs asset]. Decision needed by: [deadline].
Requested action: approve, request changes, hold, or reject. If you request changes, add a reason and one instruction the creator can complete.
Where this fits in Slash Social
Use the product workflow that matches this resource: approvals, planning, inbox, analytics, or multi-brand operations.